WE DON’T DESIGN

WE DON’T DESIGN

WE DON'T DESIGN is a multiform universe, a free and poetic cosmogony conceived by Francesco Meneghello to bring together, in a single format, visions and abstract experiments that embrace the worlds of art and design. Not a brand, not a collection, but a container of radical and non-conformist design experiences that transversally explore materials and formal lexicons, this happens in the imaginative world of Francesco Meneghello. What they have in common is a system of values - codified in the nine points of the WE DON'T DESIGN manifesto*. Authenticity, independence and responsibility are the core of the project. And precious words such as sustainability and durability involve a deep reflection on the quality of artefacts and a rejection of the fast disposal of things. “A necessary reflection in a world overflowing with meaningless objects”.

 

WE DON'T DESIGN is a multiform universe, a free and poetic cosmogony conceived by Francesco Meneghello to bring together, in a single format, visions and abstract experiments that embrace the worlds of art and design. Not a brand, not a collection, but a container of radical and non-conformist design experiences that transversally explore materials and formal lexicons, this happens in the imaginative world of Francesco Meneghello. What they have in common is a system of values - codified in the nine points of the WE DON'T DESIGN manifesto*. Authenticity, independence and responsibility are the core of the project. And precious words such as sustainability and durability involve a deep reflection on the quality of artefacts and a rejection of the fast disposal of things. “A necessary reflection in a world overflowing with meaningless objects”.

 

WE DON'T DESIGN works on the idea of the “piece unique”, reproducible in series through limited and numbered editions, moving away from the economic and social dynamics of mass production and ideally touching on the idea of seriality of Pop Art. The main protagonist of each project is the concept, the ever-changing genesis that leads from the idea to the tangible form of the objects. They are pure objects, abstract objects, conceived without any decorative additions that might recall a trend, without any logos that might identify them as merchandise. “Absolute objects, designed to evoke a feeling of affection in those who choose and live them, as if they had already been in their thoughts, be they dreams or utopias”.

 

The first WE DON’T DESIGN object, designed by Francesco Meneghello himself, is called Mirrorless. It is an architecture that denies the physical, two-dimensional idea of the mirror, a free tribute to the spatiality of Lucio Fontana's canvases. The reflective surface is absent, it becomes space and acquires a metaphysical meaning. Compared to a system that virtually replicates faces thousands and thousands of times, the missing image turns into an alienating and unreal element. The gaze is forced beyond; the mirror is a window on reality - not by chance in the classic 2:3 photographic format - that exists beyond the self. On the steel surface everything is reflected except the face. Human figure and landscape become one, in a kind of universal representation.

 

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