Initial conditions
At the beginning of every design journey, confusion exists. The client arrives with scattered ideas, visual references collected without criteria, a vague notion of budget. Tastes and habits do not always align, structural constraints remain undefined, timelines fluctuate. The signs are recognisable:
- budget absent or formulated unrealistically;
- image gallery lacking internal coherence, projects distant from one another in style and scale;
- contradictions between desires and willingness to invest;
- uncertainty masked by an accumulation of options.
The first task consists of establishing order. We ask for the budget first, basis for the proposal, then investigate actual taste and concrete needs. From this analysis emerges a delineated framework of expectations, which guides every subsequent decision. Without this preliminary work, the risk is proceeding by trial and error. Accumulating disconnected choices, chasing solutions seen elsewhere without understanding their logic, discovering upon completion that the result does not match what was imagined.
Order and depth
Establishing order means building a clear framework: setting hierarchies among priorities, defining the scope of intervention, knowing before starting where one wants to arrive. Adding depth means attributing meaning and coherence to every choice. An element inserted harmoniously dialogues with its surroundings. A copied and pasted element remains isolated, foreign to the system that should accommodate it. The difference manifests over time. A solution admired in another project and transferred without evaluating its integration may prove dissonant once realised. It made sense in that context — proportions, materials, light, function — and loses sense in one's own.
The role of direction
The project involves a plurality of figures with different logics, timelines, and languages:
- construction companies;
- specialised craftsmen;
- systems technicians;
- structural engineers;
- furniture and material suppliers.
Without central coordination, these competencies proceed in fragmented fashion. The studio acts as director through coordination: guiding, providing instructions, keeping all parts aligned. Style, function, technique, regulation, budget must proceed together. When direction is absent, coherence disintegrates. The budget overruns because variations accumulate without governance. Timelines expand because works are not coordinated. The final result betrays the initial vision because no one maintained control over the whole.
The flow of information
The client relates to the studio, the studio manages dialogue with all figures involved. An hourglass structure: the client on one side, contractors and suppliers on the other, the studio at the point of passage. This central position guarantees total vision of the project. When the client speaks directly with tradespeople or suppliers, pieces of communication are lost. Decisions made without considering implications for the whole. Information not transmitted. The project fragments. The client is not excluded from the process. We ask for timely feedback and respect for payment deadlines. The translation of their indications into operational instructions passes through those who know every aspect of the work in progress.
Operational coordination
The figures involved enter the project at different moments and with specific responsibilities. We prevent overlaps and inconsistencies through detailed instructions:
- technical drawings for each phase of work;
- bill of quantities and supply specifications;
- schedule shared with all parties;
- executive explanations for every constructive node.
The studio guides and always provides instructions. Interferences arise when someone attempts to operate autonomously, bypassing central coordination. Systems that do not dialogue with finishes, furnishings incompatible with the layout, timings that overlap without logic.
Phase planning
The most frequent critical issues concern technical and structural constraints that, if not anticipated, slow the project significantly. Addressing them beforehand means resolving them when solutions are still practicable. The most common error is starting in haste, without having defined each phase with precision. Initial haste translates into subsequent delays: postponed decisions generate variations, variations require replanning, replanning extends timelines. Investing months in planning allows starting with a defined framework. The schedule, decision windows, work sequences: everything is established before breaking ground.
Resource control
The greatest waste derives from absence of method:
- materials ordered then replaced;
- duplicate orders due to lack of coordination;
- unplanned variations;
- rework due to avoidable errors;
- time dispersed in decisions made without criteria.
Experience enables accurate time and investment projections. The decisions that generate the greatest economic consequences concern layout, systems, windows, bespoke elements. Modifying them mid-project entails significant costs. Resource allocation follows a pyramid logic: starting from structural choices, which determine the general setup, then progressively defining the details of finishes.
The experience of space
The value of a space does not coincide with its appearance. A quantity of elements exist that are not seen but perceived through inhabiting:
- thermal and acoustic comfort;
- quality of natural and artificial light;
- fluidity of circulation;
- efficiency of storage spaces;
- ease of maintenance over time.
Aesthetics, however relevant, remains superficial if not founded on these aspects. A well-structured project lasts over time, can be updated with minimal interventions, adapted to new needs without overturning the general framework.
The scope of service
The support of an interior designer does not add value in every circumstance. Minimal interventions, very limited budgets, certainty of one's own capacity for autonomous management: in these cases the path can proceed differently. Support becomes necessary when complexity increases:
- comprehensive renovations;
- articulated systems;
- tight timelines;
- properties with regulatory or historic constraints;
- works that can generate serious problems if poorly managed.
For those who wish to participate actively, the method provides space for dialogue and discussion. The condition is respect for roles: the client expresses desires and validates proposals, the studio translates those indications into solutions that are realisable and coherent with the whole project.
The substantial difference
Facing a complex project with a professional at one's side means protecting property value and transforming a fragmented path into a governed process. Resources are employed with precision, timelines respected, the final result corresponds to the initial vision.
